American Financial Association

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For the desktop prevideo advert, customers could skip the ad, whereas that wasn’t attainable with the mobile variant because most native cellular video gamers do not enable users to skip adverts or click on on video annotations. And so the advertisers’ cash, diverted from print and TV, cascaded into the coffers of Google and co. In 2012, Procter & Gamble announced that it would make $1bn in financial savings by targeting shoppers by digital and social media.