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The company had unparalleled expertise and an amazing story to inform, however its advertising message was fractured – its technology, consultants and CEO were primarily separate brands. To be able to create the ultimate influence, Mastercard launched the film on-line and on social media just because the Cubs received the ultimate game of the World Series.
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It’s become one of the largest suppliers of thought management content material to media shops and online publications. Too typically, companies default to paying for external influencers when potential inside model advocates and consultants could already work within the firm.