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On an average, 60 p.c of a marketer’s time is devoted to digital advertising activities, fueling demand for digital advertising specialists. Finally, we integrate these identified questions and set a analysis agenda for future research in digital marketing to examine the problems from the attitude of the agency.
The skills advertising professionals felt the need to develop embrace digital engagement and technology (39%), technique and planning (38%), and knowledge analysis (32%). PPC University is a completely free online learning useful resource created by my own firm, WordStream, to help construct your PPC and digital advertising expertise.