Courses in Digital Advertising and marketing, Digital & Social Selling, Strategy and Planning, Social Media, Cell Advertising, and Search Marketing – just choose your space of interest. Michael is usually sought out by the press and has been interviewed by main publications, together with The Wall Road Journal, The New York Instances, Cell Marketer, Forrester Analysis, eMarketer, Advertising Age, Direct Advertising News, CNBC, and Adweek.
Creating greater worth for your business and campaigns, enabling a greater understanding across channels and codecs (e.g., how does rich media carry out versus video?); and facilitating actual-time, smarter optimization decisions to scale back cost and improve campaign performance (for instance, do you have to reduce bids in your search keywords and exchange shopping for while growing your bids to run extra video adverts?).
Whether or not you’ve got a technique or not, on the heart of the Good Insights ‘Alternative, Strategy, Action’ approach to improving digital marketing, is benchmarking to compare the place you are actually to evaluate the potential towards where it’s worthwhile to be sooner or later.
Audiences Served: advertising staff with duty for implementing their group’s Social Media efforts but require higher depth in this essential channel; entrepreneurs in search of engagement with current and future prospects; or for people contemplating a profession change and need to discover ways to implement efficient Social Media campaigns.
We have invested significantly in this area, as a result of we imagine that such a system would dramatically enhance digital advertising—rising the pie for publishers, funding great on-line content for customers, and serving to entrepreneurs develop their businesses.